bruceKgarber.com

Having fun with my friends at Boston Media Makers and Steve Garfield from stevegarfield.com at our June 6, 2010 Boston Media Makers gathering. We hope you enjoyed this short clip and remember this old American TV game show To Tell The Truth.

Important points on how to make an effective video.

1.) Start with a simple camera:
• Flip video or Kodak Zi8 Video are two great choices
• Make sure the camera allows for easy downloads.
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2.) Shorter video is better:
• Viewers have short attention spans, don’t squeeze too many messages into one video.
• 90 seconds to two minutes is best for the Web.

3.) Hold still:
• Use a floor or table tripod.
• Grip the video camera with both hands and use your body as the tripod.
• Keep a stable shot for at least 5 to 10 seconds prior to the actual usable footage.

4.) Lighting:
• Turn on all the light in the room.
• Never shoot someone whose back is to the sun.
• Better lighting, better video.

5.) Audio:
• Know where you microphone is.
• Have your subjects speak loudly and clearly.
• If you’re narrating a video, be close to the microphone so your voice is crisp and clear.
• Avoid background noise.

6.) Content:
• It’s about the content!
• What’s your important message?
• Tell stories that give your audience the information their searching for.

7.) Ideas for video:
• Highlight what your best customers are passionate about.
• Show how you are you using continuous improvement.
• Tell us about new products have you successfully released.
• Use video to train your employees. Saves time and is consistent.

I was at the 2010 Memorial Day Parade. The ending has a double bugle that sounds great.